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# Matt Beswick

## Sitemaps
[XML Sitemap](https://beswick.net/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What the Rise of AI Means for Digital Marketing](https://beswick.net/blog/what-the-rise-of-ai-means-for-digital-marketing/): The rise of artificial intelligence is reshaping how marketing strategies are planned, executed, and reviewed. As a consultant with 20 years experience in marketing, I haven’t seen anything quite like it before.
- [What 2024’s Cookie Evolution Means for Brands](https://beswick.net/blog/what-2024s-cookie-evolution-means-for-brands/): Third party cookies have powered the online advertising industry for decades, originally invented by a young engineer working at Netscape back in 1994. Now, as announced by Google, the most popular browser Chrome will phase out third party cookies by the end of 2024. This has seismic implications for brands, marketers, and anyone else involved in online advertising.
- [The Best MarTech Trends to Watch in 2024](https://beswick.net/blog/the-best-martech-trends-to-watch-in-2024/): To stay competitive, in-house teams and agencies need to be on top of any developments in the MarTech space. Whether it’s AI-driven personalised ads or the potential of blockchain technology, there’s potential for quite big changes in how we advertise.
- [Psychology in Marketing](https://beswick.net/blog/psychology-in-marketing/): The science of behaviour plays a major role in shaping consumer decisions, preferences, and responses to marketing. Psychology is the canvas upon which we paint our strategies. By having a better understanding of how decisions are made in the brain we can begin to better tailor our approaches, so that they resonate with the cognitive and emotional processes driving consumer choices.
- [The Big Guide to Outsourcing](https://beswick.net/blog/the-big-guide-to-outsourcing/): Since speaking at the Distilled Live event a few weeks ago I’ve been asked by a few people, the most prominent (for reasons which will become clear) being Ade Lewis to put together a blog post detailing the kinds of things that I mentioned. So, here you go. A guide to outsourcing things like research, content, design, outreach and technical work. This is the product of over 4 years experience, which has seen many successes and – importantly – plenty of failures. Hopefully I’ll help you to not make the same mistakes that I did.
- [Road Trippin’ – SearchLove Boston 2013](https://beswick.net/blog/road-trippin-searchlove-boston-2013/): This is the first of two posts about my trip to the US a month or so ago… but it’s done in a back-to-front way. Although it was the 2nd conference I attended, SearchLove Boston gets written about first. So, here goes!
- [My First Time (Presenting to the SEO Industry)](https://beswick.net/blog/my-first-time-presenting-to-the-seo-industry/): Last Wednesday I was given the privilege of speaking at the Distilled Live Meetup which, somewhat scarily, was my first time getting up in front of the SEO industry. Fortunately, it went as well as I could ever have hoped (slide deck here for anyone who’s interested) with some great feedback but that isn’t really the point of this post…
- [Rankings and Social Signals: The Wikipedia Effect](https://beswick.net/blog/rankings-and-social-signals-the-wikipedia-effect/): As the web continues to become ever more conversational in nature, we’re constantly told that Google are increasingly incorporating social cues into their ranking algorithms. Nowhere is this trend more obvious than with the integration of Google+ data into the SERPs which, in an increasing number of instances, directly effects the personalisation of the SERPs. However, the importance of other social media signals – such as Facebook Likes and Twitter mentions – certainly isn’t proven and, in my opinion, doesn’t really have any effect at all on where a site appears.
- [Basic Unix Commands](https://beswick.net/blog/basic-unix-commands/): If you’re just getting started with the the basic Unix commands there are a few key prompts that you’ll use again and again. These take a bit of getting used to but can hugely speed up the process of doing things like setting up wordpress, looking at error logs, and general day to day running of a server. All you’ll need is a web host that gives you ssh access and a bit of patience!
- [5 Styles of Leadership](https://beswick.net/blog/5-styles-of-leadership/): In professional environments, leadership styles play a pivotal role in shaping organisational cultures and team dynamics.
- [Redirecting non-www to www](https://beswick.net/blog/redirecting-non-www-to-www/): Search engines think of http://yourweb.com and http://www.yourweb.com as completely different domains, meaning that you are potentially splitting the value of your website content by keeping them separate. Fortunately there’s an easy fix by using a 301 redirect.

## Pages
- [Home](https://beswick.net/): I'm Matt Beswick, a consultant and agency founder based in the UK. I split my time between Aira and Blush, and consulting with a small number of clients.
- [Contact](https://beswick.net/contact/): Unit 9b Wingbury Courtyard Business Village, Wingrave, Aylesbury, HP22 4LW
- [Blog](https://beswick.net/blog/): BlogHome