Matt Beswick


Digital Strategist and SEO Consultant
  • Home
  • Services
    • PPC Consultant
    • SEO Coaching
    • SEO Training
  • Geek Blog
    • SEO and PPC
    • Social Media
  • — Get in Touch / Hire Me —
Business 1

Standing Out

By Matt Beswick @mattbeswick ·

As we all know, times are tough and everyone’s watching their wallet more so than they ordinarily would. I had a really interesting chat with Steve from Dog Friendly a couple of weeks ago at Crufts, and he’d noticed that a magazine offer that was just one single Great British Pound was no longer enough for people to just buy on the off chance that it was half decent. People would walk past their stand, stop, flick through a few pages, and then only part with the golden nugget if they liked what they’d seen. In the past this just wasn’t the case – after all, an pound is only a pound!

We’ve hit the point where you need one of two things – ultimate value or an amazing product. Doing what everyone else does and hoping that people like your product, in my opinion, isn’t a viable business model. A perfect example (although I’m a little bias) is Calle Arco. We’ve been working with Thomas and his team since the middle of last year on what has been one of the most challenging projects I’ve ever had the pleasure of being involved with. It’s infinitely complex due to the sheer number of books (upwards of 10 million) and systems that we need to work with, which also has huge SEO implications that we’re just starting to break the back of.

The site itself allows you to buy a personalised book, customised to whatever spec you want. The whole Harry Potter series in pink leather with a personal dedication on the inside? No problem. A diamond encrusted version of Winnie the Pooh? Not so easy, but through their bespoke service it can still be done. There’s also the option to buy a standard book, or even to get one that’s out of print sourced and bound just for you.

Having a great product is one thing, but getting in front of the correct audience is another. Standing out isn’t just about selling – it’s about offering something more. If you’re a dog trainer, start a blog that will help people train their canine companion at home. If you’re a content writer, try offering tips to those who want to do learn to write better. Go out, guest blog, get involved with your industry on Twitter and become a leader – not just someone who sits there and does the same as everyone else.

Share this:

  • Twitter
  • Facebook
Share Tweet

Matt Beswick

Web Junkie, SEO consultant, Social Media Enthusiast and Dog Lover. Above everything else, loves sleeping. Find him on Twitter - @mattbeswick.

You Might Also Like

  • Business

    Growing Pains

  • Business

    5 Styles of Leadership

1 Comment

  • pounds to pocket says: July 12, 2012 at 12:03 pm

    Thanks for the information book lover will love it..

    Reply
  • Leave a reply Cancel reply

    Twitter

    Tweets by @mattbeswick

    About Matt

    This blog is my outlet to write about things I love. Developing a number of successful Facebook games introduced me to start-up life, and I've since moved onto freelance as an SEO consultant before co-founding Aira, a digital agency based in Milton Keynes.

    I'm also a frequent speaker in the SEO / Digital Marketing industry, which started because I hate networking and needed to find a way to get people to come and talk to me.

    The site is constantly evolving, with posts appearing and disappearing, but if you'd like to reach out feel free to get in touch on LinkedIn, Twitter, or Facebook.

    Remember, if you're looking for an SEO Consultant, digital marketing expert or digital strategist... or just fancy a chat... please feel free to get in touch - I'd love to hear from you! I cover Milton Keynes, Northampton, and surrounding areas.

    © Matt Beswick. Digital strategist & SEO consultant. All rights reserved.