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SEO and PPC, Technical SEO 0

TextWise – Semantic Checking

By Matt Beswick @mattbeswick ·

For anyone who’s an SEO and technically minded, the TextWise API is well worth looking at. I’m going to write something more detailed about how to integrate properly, but in essence you do something like the following (php example):


$xml = simplexml_load_file("http://api.semantichacker.com/"
. $YOUR_API_KEY ."/signature/odp_2010_categorization?uri="
.$URL_TO_CHECK ."&showLabels=true");

This gives you a big list of semantic keywords for any given URL. So, for example, if you ran a check on dogster.com you’d end up with things like ‘dogs’, ‘pets’, etc. There’s plenty of irrelevant stuff in there too but, thankfully, it’s all weighted to show how important the keyword is to any given page.

But why is this useful?

As a link builder, I often have a huge list of URLs that I know competitors have gained links from… running a bulk check via TextWise on all of these is a great way to work out which are relevant and most important. Combine this with the SEOMoz API to do a check on page authority and you’ve got a really quick way of working out which targets to go after first.

Have fun!

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Matt Beswick

Web Junkie, SEO consultant, Social Media Enthusiast and Dog Lover. Above everything else, loves sleeping. Find him on Twitter - @mattbeswick.

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About Matt

This blog is my outlet to write about things I love. Developing a number of successful Facebook games introduced me to start-up life, and I've since moved onto freelance as an SEO consultant before co-founding Aira, a digital agency based in Milton Keynes.

I'm also a frequent speaker in the SEO / Digital Marketing industry, which started because I hate networking and needed to find a way to get people to come and talk to me.

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Remember, if you're looking for an SEO Consultant, digital marketing expert or digital strategist... or just fancy a chat... please feel free to get in touch - I'd love to hear from you! I cover Milton Keynes, Northampton, and surrounding areas.

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