Psychology in Marketing
The science of behaviour plays a major role in shaping consumer decisions, preferences, and responses to marketing. Psychology is the canvas upon which we paint our strategies. By having a better understanding of how decisions ...
Road Trippin’ – SearchLove Boston 2013
This is the first of two posts about my trip to the US a month or so ago… but it’s done in a back-to-front way. Although it was the 2nd conference I attended, SearchLove Boston ...
My First Time (Presenting to the SEO Industry)
Last Wednesday I was given the privilege of speaking at the Distilled Live Meetup which, somewhat scarily, was my first time getting up in front of the SEO industry. Fortunately, it went as well as I could ...
5 Styles of Leadership
In professional environments, leadership styles play a pivotal role in shaping organisational cultures and team dynamics.
Understanding the diverse possible approaches to leadership is essential for both aspiring and seasoned leaders. Each style of leadership brings ...