What the Rise of AI Means for Digital Marketing
The rise of artificial intelligence is reshaping how marketing strategies are planned, executed, and reviewed. As a consultant with 20 years experience in marketing, I haven’t seen anything quite like it before.
AI is proving its ...
What 2024’s Cookie Evolution Means for Brands
Third party cookies have powered the online advertising industry for decades, originally invented by a young engineer working at Netscape back in 1994. Now, as announced by Google, the most popular browser Chrome will phase ...
The Best MarTech Trends to Watch in 2024
To stay competitive, in-house teams and agencies need to be on top of any developments in the MarTech space. Whether it’s AI-driven personalised ads or the potential of blockchain technology, there’s potential for quite big ...
Psychology in Marketing
The science of behaviour plays a major role in shaping consumer decisions, preferences, and responses to marketing. Psychology is the canvas upon which we paint our strategies. By having a better understanding of how decisions ...
The Big Guide to Outsourcing
Since speaking at the Distilled Live event a few weeks ago I’ve been asked by a few people, the most prominent (for reasons which will become clear) being Ade Lewis to put together a blog post detailing the kinds ...
Road Trippin’ – SearchLove Boston 2013
This is the first of two posts about my trip to the US a month or so ago… but it’s done in a back-to-front way. Although it was the 2nd conference I attended, SearchLove Boston ...
My First Time (Presenting to the SEO Industry)
Last Wednesday I was given the privilege of speaking at the Distilled Live Meetup which, somewhat scarily, was my first time getting up in front of the SEO industry. Fortunately, it went as well as I could ...
Rankings and Social Signals: The Wikipedia Effect
As the web continues to become ever more conversational in nature, we’re constantly told that Google are increasingly incorporating social cues into their ranking algorithms. Nowhere is this trend more obvious than with the integration ...
Redirecting non-www to www
Search engines think of http://yourweb.com and http://www.yourweb.com as completely different domains, meaning that you are potentially splitting the value of your website content by keeping them separate. Fortunately there’s an easy fix by using a ...